The McCormick brand and Tabitha Brown are expanding their partnership to add five new salt-free, vegan seasoning products to grocery stores nationwide.
Joining the wildly popular McCormick Sunshine Seasoning by Tabitha Brown, these new flavors will provide a more complete offering.
The new products will consist of two seasoning blends coming to shelves and Amazon this spring and three recipe mixes rolling out later this summer.
The launch marks the first time in history that McCormick is releasing salt-free recipe mixes.
The new products, created in partnership with Tabitha Brown, include:
- McCormick Like Sweet Like Smoky All Purpose Seasoning brings that irresistible blend of sweet and smoky flavor to your meals. Tabitha trusts this seasoning to make almost anything taste like bacon and adds a special kick to some of her favorite things like collards, mushrooms, and carrots, of course!
- McCormick Very Good Garlic All Purpose Seasoning is loaded with garlic to add savory, salt-free flavor to veggies, pasta, marinara sauce and so much more. This is the garlic seasoning Tabitha reaches for in her kitchen.
- McCormick Taco Business Seasoning Mix is salt-free and made with robust spices like paprika, cumin, and chili peppers. Turn any day of the week into taco night – because that’s your business.
- McCormick Burger Business Seasoning Mix is a savory salt-free blend made with herbs and spices, veggies, and natural hickory smoke flavor for all types of burgers, whether plant-based or not – because that’s your business.
- McCormick Sauté Business Seasoning Mix is a salt-free blend of fragrant spices like garlic, ginger, and cinnamon along with sesame oil for added flavor excitement. Add savory flavor to any vegetables – because that’s your business.
Tabitha recently announced the news of the launch in a video posted on Instagram.
In addition to this launch, Tabitha has co-developed new recipes with the brand featuring the new products and will be showcasing these on her always-popular social media recipe tutorials and McCormick’s landing page.
To celebrate the new products, Tabitha and McCormick will host a special farmer’s market pop-up in New York City this June to give consumers a taste of the new products and the opportunity to interact with Tabitha first-hand.
For those who can’t make the pop-up this summer, be sure to stay tuned and follow McCormick’s social media channels for a giveaway launching this summer.
For more information on the new products, retail availability and recipe ideas visit McCormick.com/Tabitha-Brown and follow the brand on Instagram, Facebook, Pinterest, and TikTok.