Fanta launches new formula for its signature flavour

Fanta is launching an all-new Fanta Orange in Canada this spring.

The new Fanta Orange is bolder, fruitier, with the most refreshing orange taste – and is now rolling out across Canada. 

The new Fanta Orange flavour tastes just like the irresistible fruit you know and love – some might say it tastes even more like orange than an orange itself! 

With a new bold, colourful look and feel, Fanta is celebrating the new flavour through an integrated campaign, designed to immerse the senses with the mission to inspire and infuse more fun and moments of everyday indulgence. 

Fans can come along for the ride through the Fanta  Digital Ride n Sip, a new interactive mobile game that simulates the unique Fanta Orange flavour.

This virtual game has fun rewards for players along the way and you can even experience Fanta Orange flavour in person at the experiential activations across Canada, which includes an out-of-home scented mural located at Queen St W. and Ryerson Ave. in Toronto where they can smell the bold, bright Fanta Orange scent. 

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