Califia Farms, a leading, premium plant-based beverage brand, announced the launch of a national campaign featuring Sesame Street‘s Cookie Monster, with the beloved character learning about a new and delicious snack: cereal and almond milk.
The collaboration with Sesame Workshop, the nonprofit behind Sesame Street, marks the first for Sesame Workshop with a plant-based milk brand and includes a donation to help support the educational organization’s programming, educational content, and on-the-ground efforts that enrich the lives of kids.
With a creamy, delicious taste that complements a variety of cereal flavors, Califia’s Unsweetened Almondmilk is a top choice to pair with cereal for any time snacking – morning, noon, or night.
It contains 0 grams of sugar, 35 calories per 8-ounce serving and is an excellent source of calcium.
Every delicious drop is dairy-free, soy-free, and non-GMO certified.
Running nationally across TV, digital and social, the campaign, which was developed with Goodby Silverstein & Partners (GS&P), aims to inspire and remind consumers that dairy-free, plant-based milk can help elevate cereal moments, both in terms of taste and health.
It encourages consumers to join the iconic Cookie Monster, who sees that having cereal with almond milk can be “irresistibly good.”
For more information, visit www.califiafarms.com and follow Califia Farms on Facebook, Instagram, Twitter, Pinterest, and TikTok. #Calilujah