Bimbo Bakeries USA is partnering with the Sorrisa Group Inc. to release an all-new, delicious line of ice cream novelties inspired by the iconic flavors of the beloved Entenmann’s brand.
For the first time ever, a new variety of tasty frozen treats inspired by classic Entenmann’s products, from Original Recipe Chocolate Chip Cookies to Rich Frosted Donuts, can now be found in the freezer aisle.
The deal was brokered by Bimbo’s exclusive licensing agency Brand Central LLC.
The new frozen treats line will be available at Walmart stores across the U.S. starting in April, with six ice cream sandwich flavors inspired by fan-favorite Entenmann’s baked goods.
The assortment includes:
- Brownie Cookie Salted Caramel Ice Cream Sandwiches
- Chocolate Chip Cookie Ice Cream Sandwiches
- Chocolate Chip & Brownie Cookie Ice Cream Sandwiches
- Chocolatey Glazed Cookie Donut Chocolate Ice Cream Sandwiches
- Chocolatey Glazed Cookie Donut Salted Caramel Ice Cream Sandwiches
- Glazed Cookie Donut Ice Cream Sandwiches
The Sorrisa Group team is very excited to enter this new licensing arrangement and partner with this iconic brand.
For more information on Entenmann’s brand and its delicious lineup of products, visit www.entenmanns.com.