Ruffles and Fast X, the new chapter and tenth film in Universal Pictures’ blockbuster Fast & Furious Saga, are partnering to celebrate individual style, confident swagger, and innovative flavor.
Special-edition Ruffles potato chip bags featuring street racing vehicles from Fast X will give fans the chance to win weekly Fandango Movie Tickets and film merchandise, while one lucky winner will receive a grand prize of a 2023 Dodge Charger R/T.
Fast X arrives in theaters on May 19, 2023.
As a brand famous for the distinctive ridges on its chips, Ruffles is on a mission to inspire fans to unapologetically own what makes them unique – their “ridges.”
The embodiment of these ridges in The Fast Saga is the characters’ wheels, as each vehicle is carefully chosen and customized to reflect the driver’s uniqueness and renowned personality.
The Fast X rides are on specially marked bags of Ruffles potato chips, most notably on Ruffles Honey Habanero, a new flavor that is a blend of sweetness and a kick of heat, as well as Ruffles Original, Ruffles Cheddar & Sour Cream, Ruffles Jalapeno Ranch, Ruffles Flamin’ Hot, Ruffles Sour Cream & Onion and Ruffles Lime & Jalapeno.
Ruffles fans can win weekly prize packs by purchasing a specially marked Fast X Ruffles chip bag, finding the Combined Code, and registering at www.rufflesfastx.com by June 24.
NO PURCHASE NECESSARY. Open to legal U.S. residents of any of the 50 US/DC, 18 (19 in AL /NE) or older. Void where prohibited. Begins 3/19/23 at 12:00:00 p.m. ET & ends 6/24/23 at 11:59:59 p.m. ET. Multiple entry periods apply. See Official Rules at www.RufflesFastX.com for entry deadlines, free method of entry and prizes. Limit seven (7) entries per person/email address per entry period, regardless of entry method. Fast X elements courtesy of Universal City Studios LLC. 2023. All Rights Reserved. All other trademarks are the property of their respective owners. Fandango Promotional Code (“Code”) is good towards the purchase of one (1) movie ticket (up to $15 total ticket and convenience fee value) to see Fast X at Fandango partner theaters in the US. Valid only for purchases at Fandango.com or via the Fandango app. Code is void if not redeemed by 7/31/23 or when Fast X is no longer in theaters, whichever comes first. Not for resale; void if sold or exchanged. Offer valid for one-time use only. The redemption of the Code is subject to Fandango’s Terms and Policies at www.fandango.com/terms-and-policies. Go to Official Rules at www.RufflesFastX.com for full details.