The Kroger Co. is celebrating Earth Day the entire month of April with its Zero Hunger | Zero Waste Foundation making contributions to World Wildlife Fund (WWF) and the Arbor Day Foundation.
From now through April 30, customers can join the celebration by rounding up their purchases to the nearest dollar amount at checkout to benefit WWF, with the Kroger Co.’s Zero Hunger | Zero Waste Foundation matching customer donations up to $50,000.
One hundred percent of all donations made during the month of April will go directly to WWF, the world’s leading conservation organization, working in 100 countries and supported by five million members worldwide.
Funds will benefit WWF’s conservation and sustainability efforts in our communities, across the country, and around the world.
The Zero Hunger | Zero Waste Foundation is also supporting efforts to increase tree canopies in communities impacted by extreme weather, including Shreveport, Louisiana, and Bowling Green, Kentucky with a $50,000 contribution to the Arbor Day Foundation.
The donation will support the distribution of hundreds of trees in each community.
Expanding the tree canopy in these areas will help combat impacts from natural disasters like hurricanes and flooding.
Kroger is committed to supporting healthy, thriving communities through the grocer’s signature Zero Hunger | Zero Waste impact plan that emphasizes the unique role Kroger plays across the food system as an employer, food processor, retailer, healthcare provider, and more.
In the first five years of the impact plan, Kroger and its associates have achieved:
- $1.65 billion in giving to hunger relief, which includes 500 million pounds of surplus food donated, for a total of 2.3 billion meals directed to communities
- $54.6 million in grants from the Zero Hunger | Zero Waste Foundation
- $5.2 million in Innovation Fund grants for social entrepreneurs through the Zero Hunger | Zero Waste Foundation’s signature program
To learn more about Kroger’s Zero Hunger | Zero Waste progress and download its 2022 ESG report, visit here.
The Kroger Co. Zero Hunger | Zero Waste Foundation is a 501(c)(3) public charity founded in 2018.
The Foundation was formed to support initiatives that create communities free of hunger and waste.