After a successful launch last fall, Taco Bell is once again putting the power to bring a beloved menu item back for a limited time in their fans’ hands with the return of the in-app voting experience.
Last year, the saucy Enchirito beat out its competitor, the Double Decker Taco, with 62 percent of more than 765,000 votes cast.
Now, two more fan favorites, Taco Bell’s Beefy Crunch Burrito featuring Fritos® Flamin’ Hot Flavored Corn Chips and Cool Ranch Doritos Locos Tacos, are going head-to-head in a thrilling in-app competition.
Taco Bell Rewards members can cast their daily vote in the Taco Bell app through April 12, with the victor displayed on April 13 and on menus for a limited time at participating locations in late 2023.
Team Beefy Crunch Burrito
The Beefy Crunch Burrito includes seasoned beef, FritosFlamin’ Hot Flavored Corn Chips, reduced-fat sour cream, seasoned rice, and nacho cheese sauce.
Fans first discovered their love for this iconic burrito when it was welcomed to menus in 2010.
It quickly became a fan favorite across the nation and, although it was officially removed from menus in 2011, it made multiple returns as a limited-time offer until 2018.
Through revival moments over the years, these limited-time cheesy, crunchy bites have sustained a committed and growing community of cult fans so passionate that it has spiraled into its movement.
Created by the burrito’s biggest fan, Richard Axton, the Beefy Crunch Movement has inspired a community of over 66,000 followers and counting dedicated to bringing back their ultimate Taco Bell craving.
From skydiving with the Beefy Crunch Burrito in hand to traveling 3,000 miles cross-country during a limited-time offering in 2015, the Beefy Crunch Burrito fans will be one to beat.
Team Cool Ranch Doritos Locos Tacos
Enticed by the one-of-a-kind Doritos Cool Ranch flavor, fans have adored the Cool Ranch Doritos Locos Tacos since they initially appeared on menus in 2013.
Surrounded by a boldly seasoned shell of the iconic Doritos Cool Ranch flavor, packed with seasoned beef, crisp lettuce, and cheddar cheese, fans were heartbroken when it waved goodbye to menus in 2019.
This deeply beloved item was a favorite among the three iconic Doritos Locos Tacos flavors that Taco Bell has introduced.
In the few years since fans have taken their pleas to social platforms and have created and signed multiple online petitions requesting the menu item return.
Now is your time, Cool Ranch Doritos Locos Tacos fans, to take action daily on the Taco Bell app.
To become a Taco Bell Reward member and begin voting, simply download the Taco Bell app and sign up for an account.
Rewards members have access to exclusive offers and earn points on qualifying purchases to redeem rewards when ordering online, within the app, at the kiosk, or by scanning order receipts.
Quite simply, fans get rewarded for being part of Taco Bell Rewards.