For passionate college basketball fans, March is pure chaos, with busted brackets, buzzer beaters, and nail-biting stress.
It’s an emotional rollercoaster, and it’s hard to keep your cool when your bracket goes up in flames.
That’s why, Coors Light, the beer made to chill, introduces Coors-icles, non-alcoholic beer-flavored popsicles, to make sure fans 21+ stay chill when things get heated this March.
The Coors-icle, intended for consumers 21+, is inspired by the flavor and refreshment of an ice-cold Coors Light and is available for a limited time during the tournament season.
To purchase a 6-pack of Coors Light Coors-icles, visit shop.coorslight.com.
Starting today, March 14, the brand will release a limited number of Coors-icles through March 24, every weekday at 12 p.m. EST, while supplies last.
Coors Light Coors-icles will also be available at more than 800 bars nationwide throughout the college basketball tournament, so fans can crack open a really cold one while they watch the games.
Additionally, passionate fans nationwide can enter for a chance to win a 6-pack of Coors-icles at CoorsLight.com/Coorsicles.
100 lucky winners will be chosen on April 4 after the championship game.
For more information on Coors Light Coors-icles, visit CoorsLight.com/Coorsicles.
NO PURCH. NEC. Open to legal res of 50 US (DC), 21+ only. Ends 4/3/23 at 11:59 a.m. CT. See Rules at MC.BeveragePromo.com/257609 for entry and prize details & odds. Void where prohibited.