SimplyProtein, a leading plant-based snack brand made with deliciously simple, high-quality ingredients, was thrilled to announce that it will be expanding its presence in the United States with national distribution in Costco Clubs and will also be featured in new multi-vendor mailers available exclusively at Costco.
The brand is excited to break through in a highly competitive bar category, which is a testament to the quality and taste appeal of its products to consumers.
Founded in 2004, SimplyProtein established itself in the protein bar category, becoming known to consumers as a deliciously unique bar they could go to when looking for a snack, made with quality ingredients that had substantial protein, without all of the sugar.
Since its re-brand and reformulation in July 2021, SimplyProtein has focussed its efforts and innovation solely on plant-based bars and snacks and has quickly become a key player in this highly competitive category.
SimplyProtein’s full lineup includes bars, cookies, and bites that are all plant-based, high in protein, and sugar conscious, making them suitable for a wide range of dietary preferences and lifestyles.
Achieving this level of distribution in Costco Clubs in such a short amount of time is a rare accomplishment that few other brands in the category have been able to attain.
This incredible accomplishment has been possible through SimplyProtein’s commitment to delivering innovative, high-quality snacks that satisfy both nutrition and taste needs and appeal to a variety of consumers.
The brand’s Crispy Bars, available in an exclusive 15-bar variety pack at Costco, feature decadent and satisfying flavors in Peanut Butter Chocolate, Lemon Coconut, and Dark Chocolate Sea Salt, and have quickly become a fan-favorite.
With 15g of protein and 1g of sugar per bar, the Crispy Bars are naturally flavored and light & crispy in texture.
The brand’s national expansion in Costco is part of its long-term growth strategy, which includes a focus on product innovation, consumer engagement, and increased market share.
This significant increase in national distribution is a testament to the brand’s continued success and increasing popularity, solidifying the brand as a leader in the plant-based snacking industry.
Look out for the new SimplyProtein variety pack in Costco’s multi-vendor mailers from March 8th – April 2nd, 2023.
SimplyProtein is also excited to announce that future innovations are coming from the brand, with new flavors and products in development.
Stay tuned for more information on these upcoming releases.