7UP is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of ‘UPliftment’ to the everyday.
7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity, and surprise.
This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward.
As a first intervention, 7UP is introducing a new brand identity with the expression ‘New Get Up, Same 7UP’.
The fresh visual identity system – which marks the first major overhaul in over seven years – represents a design that better captures the brand essence, in keeping with its international platform.
The design maintains 7UP’s iconic signature green coloring, which the world knows and loves. With added zesty citrus tones, it brings a vibrant, uplifting new feel to the design while still showcasing the freshness of its unique taste.
The new design will be visible on 7UP and 7UP Zero Sugar bottles and cans and will be activated through a multi-touchpoint comedy-centric campaign across static, motion, and digital assets starting in March 2023.
Comedy has the ability to instantly make people feel uplifted, which is why, to celebrate its vibrant new look and distinctively zesty taste, 7UP will embody the universal language of comedy to bring moments of UPliftment to people’s lives in unexpected ways.
To strengthen the brand’s UPliftment positioning, it will roll out its first consumer engagement platform in Spring 2023 across all of its international activations, bringing unique experiences to people.
As part of 7UP’s commitment to inspire people to make better choices, the brand is on a mission to reduce added sugars across its portfolio, helping them choose a balanced diet, without taste compromise.
7UP Zero Sugar is one of the fastest-growing beverages in the soft drinks category, delivering strong double-digit growth two years in a row.
Having launched in seven new markets in the last 12 months, it is currently available in 76 markets around the world.
7UP’s new visual identity system will be rolled out worldwide from March 2023, in all markets starting with Bangladesh, China, Egypt, India, Ireland, Latin America, Pakistan, Saudi Arabia, the UK, and all European markets.
7UP is a trademark of PepsiCo for all international markets excluding the US.