Since the creation of Pringles, fans have long embraced that getting your hand “stuck in” is just part of the delicious experience; that’s why for Pringles’ Big Game return we’re on a mission to celebrate anyone who has gotten stuck in a Pringles can and make them feel seen and heard.
The full ad spot “The Best of Us” debuted today and proves this phenomenon does in fact happen to the best of us — even Grammy Award-winning singer-songwriter, television personality, and TikTok sensation Meghan Trainor.
Following a Pringles’ social teaser, fans speculated who would star in the brand’s sixth consecutive Big Game commercial only to have more unanswered questions – at long last, the secret is out of the can. Pringles “The Best of Us” showcases individuals who are the best at what they do – across all walks of life – who get their hands stuck in a Pringles can and continue to thrive.
From surgeons to professional bowlers, even superstar Meghan Trainor (featured with her real-life dog Roo) can’t resist the “worth-it” risk that comes with getting stuck in for that last delicious crisp.
The 30 spot – brought to life by the Grey Group and supported by CIEN+ to ensure representation of Pringles’ diverse consumer base through casting – will air during the second quarter and be simultaneously broadcast on Fox Deportes.
The ad spot will be supported with a fully integrated campaign including PR, digital, experiential, retail activations, and influencer/social media with activations on both TikTok and Snapchat.
Pringles’ game day spot isn’t the only way to get stuck in — Pringles can-atics can keep their eyes peeled for “stuck in” moments (think: ball in a player’s helmet or a helmet stuck to a player’s jersey) that happen during the game.
If any of their “stuck in” moments occur, you could win a year’s supply of free Pringles, just visit Pringles.com/StuckIn before 12:00 pm ET on Feb. 12 and enter for a chance to win.
And if you get #StuckInPringles while enjoying the Big Game, show them what you do best on TikTok or get “stuck in” on Snapchat.
Stock up on Pringles to experience the “worth it” risk this Big Game and tune in on a game day to see if a “stuck in” moment occurs for the chance to win free Pringles.
Follow @Pringles on your favorite social media platform to keep up with the latest fun and food news.