Cheez-It is doubling up on the absurdly cheezy college football action this season as it becomes the title sponsor of the new Cheez-It Citrus Bowl.
The Orlando-based postseason game features a matchup between teams of the Southeastern Conference (SEC) and Big Ten Conference at Camping World Stadium.
The agreement between Florida Citrus Sports and Cheez-It came together in collaboration with Disney Advertising.
In its fifth season as a NCAA football bowl game sponsor and official sponsor of the College Football Playoff, Cheez-It offers an absurdly cheezy, crunchy satisfaction that is an essential part of any game day.
The new title sponsorship underscores the brand’s commitment to the sport and its fan base.
Cheez-It will also continue to be the title partner for Orlando’s Cheez-It Bowl, scheduled for Dec. 29, 2022, at 5:30 p.m. EST at Camping World Stadium.
In addition to the exclusive naming rights, Cheez-It designed a new logo for the game incorporating the historical fruit tree within its iconic cheezy cracker.
The fully integrated partnership includes exclusive naming rights, digital and social media content, in-stadium exposure and onsite activation at the game.
The 77th edition of the game will take place on Monday, Jan. 2, 2023, at 1 p.m. EST and will be broadcast live on ABC.
Over the 76-year history of the bowl, the game has featured some of the best athletes in college football.
In last season’s Citrus Bowl, No. 22 Kentucky beat the 15th-ranked Iowa Hawkeyes 20-17.
Wildcats wide receiver Wan’Dale Robinson earned MVP honors with ten catches for 170 yards, including a 52-yard catch with 2 minutes left to play to set up Kentucky’s game-winning touchdown.
The 2022 Cheez-It Bowl, featuring top teams from the Atlantic Coast Conference and Big 12 Conference, will be broadcast on ESPN.
At last year’s game, Clemson cornerback Mario Goodrich returned a third-quarter interception for a touchdown and took home the Cheez-It Bowl MVP belt as the 19th-ranked Tigers beat Iowa State 20-13.
Tickets for the 2022 Cheez-It Bowl and 2023 Cheez-It Citrus Bowl go on sale on Sunday, Dec. 4, 2022, at Ticketmaster.com.
Early ticket access for both the Cheez-It Bowl and the Cheez-It Citrus Bowl is available now through membership packages with Florida Citrus Sports.
More information is available at FloridaCitrusSports.com, CheezItBowl.com and CheezItCitrusBowl.com.
For more information, follow @CheezIt on Instagram, Facebook, TikTok and @CitrusBowl on Instagram and Facebook, and stay tuned to see what absurdly satisfying antics Cheez-It has in store.