Cadbury is reigniting Canadian’s passion for the Caramilk Secret by giving Canadians the chance to win $100,000 through a virtual Unlock the Secret contest starting August 15.
Throughout the years, Caramilk has challenged Canadians to “Unlock the Secret” in a variety of ways, making it one of Canada’s most loved and enduring mysteries.
This year, for the first time ever, the contest is completely virtual, so everyone in the country, no matter where they live, will have an equal chance of becoming a finalist and winning the grand prize.
How to Enter
Buy a participating product
Whether it’s at a convenience store, gas station or grocery store, specially-marked singles (50 g) and multi-pack (4 x 50 g) Caramilk bars will have a 12-digit PIN code inside their wrapper which can be entered at www.caramilk.ca.
Upon submitting this PIN, you will find out instantly if you are one of the 10 lucky finalists.
No purchase necessary entry
To enter without buying a participating product, you can request a PIN by sending a 75-word handwritten essay about why you love Caramilk along with your full name and email address on an 8” x 11” piece of paper and mail it in an envelope with proper postage to “Caramilk Unlock the Secret,” c/o BSTREET Communications, 40 Holly Street, #802, Toronto, ON, M4S 3C3.
There is a limit of one request per outer envelope with sufficient postage. All requests must be postmarked by October 6, 2020.
Each PIN is valid only for a single entry. You can enter the contest a maximum of 10 times, per email address/person, per day regardless of method or combination of methods of entry.
Each holder of a Winning PIN is eligible to win a prize. The prizes consist of three parts:
- An Instant Win cash prize of CDN $1,000.00
- An Instant Win cash prize of CDN $1,650.00 (replacement cash prize in lieu of a trip for 2 to Toronto, ON equivalent to the approximate retail value of the trip)
- A chance to win 1 grand prize of CDN $100,000.00
There are 10 Instant Win Prizes available to be won and the number of Instant Win Prizes available will diminish throughout the Contest Period as they are awarded.
From the 10 finalists, one grand prize winner will be named in November 2020 and receive the $100,000 grand prize (see below).
How the winning PINS are created…
10 random, computer-generated times, each associated with one 1 of the Instant Prizes are generated.
If you submit an entry at the exact time of one of the random, computer-generated times, or is the first entrant to submit an entry after such time, you will receive the Instant Win Prize Notification.
Upon receipt of the Instant Win Prize Notification, you will be eligible to win the Grand Prize.
How to Win the Grand Prize
Each verified Prize winner will have the opportunity to participate in an exclusive virtual “Unlock the Secret” ceremony that will take place on Thursday, November 12, 2020 from 2:00 – 3:00 p.m. EST.
Each of the Finalists will receive an invitation to join the Ceremony in advance via his/her email address used to enter the contest, including instructions on how and when to join.
The invitation will include a link to join the Ceremony via Zoom, as well as a toll-free phone number to be used in the event that the Finalist is disconnected or is unable to join via Zoom.
At the Ceremony, each of the Finalists will have the opportunity to select a key. The event moderator will draw finalist names at random to determine Key selection order.
Names will be recorded in the order in which they are drawn (i.e., the first name drawn will be noted under slot #1 on the board). Finalists will then select, in order from slot #1 to #10, a numbered Key which will be placed beside their name.
The event moderator will attempt to open the Vault with the Finalists’ Keys in order, until one of the keys unlocks the Vault.
The Finalist whose Key opens the Vault will be deemed the potential winner of a cheque or direct deposit for the Grand Prize of CDN $100,000.00.
Odds of Winning
There will be approximately 5,600,000 PINs available through the participating products and 100,000 PINs available through the No Purchase Necessary method, with no particular geographic allocation.
The odds of winning a Prize depend on the number of Eligible Entries received by the Contest Sponsor, and when the Eligible Entry is received.
The total number of Winning PINs available to be won will decrease throughout the Contest Period as prizes are claimed. The odds of a Finalist winning the Grand Prize will not be less than 1:10.
Contest Period Dates
The contest starts 12 pm EST on August 15, 2020 and ends at 11:59 p.m. EST on October 13, 2020.